The cookies that we are currently using (or may use in the near future) on this web site and in relation to email invitations and alerts are as follows:


These are cookies that allow this web site to function in a better way.

  • ColdFusion session cookies: These cookies are set by the software that we use to build this web site. They are used to store authentication details if you have successfully logged into one of our sites. We are not using them to store personal information. These cookies are called CFID and CFTOKEN.
  • Blog cookies: If you post a comment, these cookies are set to remember your email address and name for future comments and to allow us to show you your comment and your name.
  • Email sign up cookies: These cookies are used to allow our email sign-up form to work. These cookies are called ASPSESSIONID%, RSLOGIN. ASPSESSIONID% is a temporary cookie and is destroyed each time you close your browser. RSLOGIN is used if you have chosen ‘Remember Me’ when logging in to an event page. This cookie is not temporary and is only destroyed if you actively choose to do so from within your browser.
  • ARRAffinity cookie: This cookie is set by this website as it runs on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.
  • AddThis social sharing widget cookie: This cookie is called __atuvc and embedded in our website to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count.


We use Trovus Revelations, a web intelligence service that collects data via IP address (a series of numbers that identifies a computer on the internet) for the purpose of us and Trovus evaluating your use of this web site. We will not use the data to identify you personally.


Our website uses HubSpot third-party services that has their cookies embedded to our site. Those cookies are: __hssc, __hssrc, __hstc, hsfirstvisit, _ceg.s, _ceg.u, _ga, hsPagesViewedThisSession. They are used by HubSpot for website analytics and user authentication.

There are also optimizelyBuckets, optimizelyEndUserId, optimizelySegments - cookies used by HubSpot and set by the Optimizely website optimisation plaftform. Optimizely employs these cookies to track users across domains and reconcile their actions to an Experiment/Variation on the original domain.


  • Analytics - We use Google Analytics ( to tell us how many visitors we have to this web site and what those visitors do while on this website. All tracking data is anonymous. These cookies are called _utma, _utmb, _utmc, _utmv, __utmt, _utmz.
  • Advertising - Those cookies are used by Google for advertising: AID, IDE, __gads, id, DSID, GED_PLAYLIST_ACTIVITY, _drt_. All of those cookies except for AID are set up by DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance and to avoid showing ads that the user has already seen.
  • Google Maps - Cookie name(s): OGP, OGPC, SID, SAPISID, APISID, SSID, HSID, NID. Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users.
  • Google Tag Manager - Google Tag Manager (GTM) keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on our site. The following cookies are used by GTM: gtm_debug, gtm_preview.
  • YouTube - We utilise embedded YouTube videos on our website, when viewing these videos YouTube may place a cookie on your device to improve the viewing process. YouTube (Google) set a number of cookies on any page that includes a YouTube video. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of YouTube users, including information that links your visits to our website with your Google account if you are signed in to one. Information about your use of our website, including your IP address, may be transmitted to Google. This cookie does not identify you personally unless you are logged into Google, in which case it is linked to your Google account.


We use SiteImprove to check for any accessibility or quality issues on the website. The cookies set by SiteImprove are:

  • siteimproveses cookie - This cookie is used purely to track the sequence of pages a visitor looks at during a visit to the site. This information can be used to reduce user journeys, and enable visitors to find relevant information quicker.
  • nmstat cookie -  This cookie is used to help record the visitor’s use of the website. It is used to collect statistics about site usage such as when the visitor last visited the site. This information is then used to improve the user experience on the website. This Siteimprove Analytics cookie contains a randomly generated ID used to recognise the browser when a visitor reads a page. The cookie contains no personal information and is used only for web analytics.


We use Vuture to send out marketing communications via email. If you click through from one of our emails to our website we use additional cookies on our website to connect your e-marketing journey with your website journey. This is to help us to provide you with the best user experience and relevant content across our digital marketing channels.

The following cookies are used:

  • blplaw.vuturevx.com_VxSessionId – The purpose of this cookie is to track responses to marketing campaigns and track your website journey
  • intEmailHistoryId – This cookie is used to connect your e-marketing journey with your website journey


We use turtl to create engaging content on the website. The following cookies are used:

  • connect.sid cookie - Used by Turtl to authenticate you for the duration of your browser session in the event that you log in to the tool
  • hasSeenImmerseHelpMessage cookie- Used by Turtl to determine whether or not you have seen thier help messages on your first visit
  • readerId cookie- Used by Turtl Analytics to recognise you when you return to our site
  • lead_STORYID cookie - Used by Turtl to determine if you have signed up within a given Story
  • pollDidVote_POLLID cookie - Used by Turtl to,determine which polls you have previously voted on.


MailChimp is our email newsletter service provider. Mailchimp sets one cookie called _AVESTA_ENVIRONMENT. This is a session control cookie and expires at end of browsing session. We regard this as minimally intrusive, no personal information held.


We use reaction to serve forms on the website. The only cookie set by Reaction is asp.net_sessionid. This cookie is used to identify the users session on the server. Web applications can use this data to process requests from the user for which the session state was instantiated. A session state user is identified by a session ID.


We use AddThis tools to display social sharing buttons on our website. The cookies set by AddThis are:

  • uid - Uniquely assigned machine-generated user ID
  • di/dt - Maintenance cookies that help manage expiration for other cookies
  • bt - User interest modelling
  • uvc - Measures how often we see an AddThis user
  • ssc/psc/uvc - These cookies are used in recording user sharing and social activity
  • loc - Geolocation, used to help publishers know approximately where people sharing information are located. (State level)
  • uss/ups - Used to record user-specified sharing preferences
  • ssh/sshs - Used for optimizing sharing settings for the user
  • dbm - User preferences on whether to see toolbar download options


We use Bluekai to gather richer and more actionable information about targeted audiences. The analytical cookies set by Bluekai include BlueKai, bkc, bkdc, bklc, bko, bku and bkw5. These cookies are used to record browsing behaviour on our website for anonymous profiling.

image of desk
The Adelaide Group
Membership is generally by invitation only. To recommend a member, please get in touch.
+44 (0)20 3400 2177